As we’ve already established, Merk & Kremont are one of many hottest rising manufacturing duos round proper now. Switching between crafting suitably devastating membership music one minute, and effortlessly sensible pop anthems the following, the Italian pair have already unleashed their newest pop-leaning single Sad Story through Spinnin Records and Positiva this summer time. Now, they launch their video depicting a good sadder story.
The video comes from critically acclaimed director Daniel Brown, who set about making a riveting fantasy that follows a younger feminine lengthy boarder across the streets of South Korea. This video distorts actuality and utterly juxtaposes laid-back on a regular basis scenes, with melancholy visions from afar, inside a psychological establishment.
The duo behind the brand new video come recent from a sequence of big singles on labels together with Tiesto‘s Musical Freedom, Nicky Romero‘s Protocol Recordings, Steve Angello‘s SIZE and Dutch powerhouse Spinnin, which have seen them clock up over 40,000,000 streams on-line. Supported by the largest tastemaker DJs within the recreation, Merk & Kremont have been a constant fixture within the festival units and radio reveals of Oliver Heldens, Don Diablo, Martin Garrix, Avicii, Steve Aoki and fellow DJ Mag Top 100 rankers, Dimitri Vegas & Like Mike.
This rework of Joey Bada$$ and Chance the Rapper collaborator Ady Suleiman’s observe is already successful with the tastemakers. Providing extra context, the video takes us on an entire new journey, leaving us not sure if we’re in reality, the fortunate ones.
Merk & Kremont: Facebook