When Alex Adair unassumingly launched his Marvin Gaye sampling single Make Me Feel Better, nobody, least of all him, might have anticipated it to have fairly such an on the spot response. Notching up A-list assist on BBC Radio 1‘s daytime playlist, hitting the UK official Top 15 singles chart and clocking up thousands and thousands upon thousands and thousands of streams and downloads, it was undoubtedly a milestone second for the younger producer.
Taking it in his stride, Alex went on to remix the likes of Ed Sheeran and Jessie Ware, drop one other streaming hit within the type of Heaven on Black Butter and casually take the world by storm, one DJ set at a time; from London, to Ibiza, Chile to Tokyo and past, Alex Adair has performed each continent on Earth within the final 12 months. Well, each continent besides Antarctica. Gotta avoid wasting life targets for later, proper?
Now, it’s all about his new single and the autumn out of its steamy, albeit doubtlessly sudden friends-with-benefits undertones. In the phrases of Alex himself:
“The premise behind Casual is being in a physical relationship with someone and nothing more. Then when things start to progress and become more serious, you just want to go back to how it was before; ‘Let’s keep it casual’.” – ALEX ADAIR
One hearken to Casual and also you’re immediately hooked. Just like Alex Adair’s earlier earworms, that is elegant crossover dance music that’s excellent to your exercise playlist and backtracking the afterparty to your subsequent Tinder date. On second ideas, perhaps preserve it informal…
Alex Adair Casual is out now through Island Records.
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